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	<title>King Rat &#187; cable</title>
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		<title>SciFi Channel becomes Syfy… seriously</title>
		<link>http://www.kingrat.us/2009/03/scifi-channel-becomes-syfy%e2%80%a6-seriously</link>
		<comments>http://www.kingrat.us/2009/03/scifi-channel-becomes-syfy%e2%80%a6-seriously#comments</comments>
		<pubDate>Mon, 16 Mar 2009 20:01:51 +0000</pubDate>
		<dc:creator>King Rat</dc:creator>
				<category><![CDATA[Common Knowledge]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[scifi]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.kingrat.us/?p=1473</guid>
		<description><![CDATA[Press release Syfy more clearly captures the mainstream appeal of the world&#8217;s biggest entertainment category, and reflects the network&#8217;s ongoing strategy to create programming that&#8217;s more accessible and relatable to new audiences. Syfy will continue to celebrate the traditional roots &#8230; <a href="http://www.kingrat.us/2009/03/scifi-channel-becomes-syfy%e2%80%a6-seriously">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<blockquote><a href="http://www.syfy.com/press.html" >Press release</a><br/>
Syfy more clearly captures the mainstream appeal of the world&#8217;s biggest entertainment category, and reflects the network&#8217;s ongoing strategy to create programming that&#8217;s more accessible and relatable to new audiences. Syfy will continue to celebrate the traditional roots of the genre, while opening the brand aperture to accommodate a broader range of imagination-based entertainment. </blockquote>

<img src="http://www.kingrat.us/wp-content/uploads/2009/03/scifi.jpg"  alt="scifi"  title="scifi"  width="134"  height="48"  class="alignleft size-full wp-image-1475" /><p>Seriously?  I&#8217;m not a huge fan of the term Sci-Fi because it connotes schlocky Lost in Space style entertainment as well as Klingon costume wearing losers. (This is one reason I don&#8217;t attend Norwescon.)  But people also associate it with halfway decent science fiction and the like.  It&#8217;s not <em>that</em> bad.</p>

<img src="http://www.kingrat.us/wp-content/uploads/2009/03/syfy.jpg"  alt="syfy"  title="syfy"  width="198"  height="109"  class="alignright size-full wp-image-1474" /><p>Syfy is awful. And I&#8217;m betting this is just an early move to get completely away from genre.  Kind of like Court TV is now just edited scenes of cops arresting people called TruTV.</p>

<p>Syfy will flop.  It will lose the few science fiction genre geeks still watching the channel, and it will not gain a general audience.  Prepare for lots of bad reality television.</p>]]></content:encoded>
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