Press release
Syfy more clearly captures the mainstream appeal of the world’s biggest entertainment category, and reflects the network’s ongoing strategy to create programming that’s more accessible and relatable to new audiences. Syfy will continue to celebrate the traditional roots of the genre, while opening the brand aperture to accommodate a broader range of imagination-based entertainment.
Seriously? I’m not a huge fan of the term Sci-Fi because it connotes schlocky Lost in Space style entertainment as well as Klingon costume wearing losers. (This is one reason I don’t attend Norwescon.) But people also associate it with halfway decent science fiction and the like. It’s not that bad.
Syfy is awful. And I’m betting this is just an early move to get completely away from genre. Kind of like Court TV is now just edited scenes of cops arresting people called TruTV.
Syfy will flop. It will lose the few science fiction genre geeks still watching the channel, and it will not gain a general audience. Prepare for lots of bad reality television.